IQ Group Launches the IQ Pat Baker Foundation

IQ Group Launches the IQ Pat Baker Foundation

Earlier this year IQ Group officially launched the IQ Pat Baker Foundation. The IQ Pat Baker Foundation was set up in memory of Pat Baker, a wonderful colleague who was instrumental in building IQ Group Australia. Pat Baker was a kind, enthusiastic and genuine man. He sadly passed away in 2016, but his memory continues to live on.

“We hope that, through this Foundation, the legacy of Pat is never forgotten,” said Belinda McKinlay, Head of the IQ Pat Baker Foundation. “This Foundation has been a long time in the making, and we look forward to seeing what the future holds.”

The goal of this Foundation is to support two charities through fundraising, volunteering and donations; The Smith Family and Hopes and Dreams. Recently the IQ Pat Baker Foundation ran its first fundraising activity at IQ Group’s monthly company-wide meeting. Representatives from both charities attended the evening.

The Smith Family is an Australian community-based charity that works to give disadvantaged children and young people the support and resources they need to achieve their full potential. Research shows supporting a child’s education and learning is one of the most effective means of breaking the cycle of disadvantage and this is what The Smith Family is all about today.

Hopes and Dreams is an international charity dedicated to delivering self-sustaining, poverty breaking solutions through micro enterprise and water development projects in Africa and India. They work to bring basic human needs, social justice, self-worth and a sense of purpose to families living in poverty. Hopes and Dreams strives to assist in breaking the cycle of poverty for those who have been in this condition for years and even generations.

“We’re looking forward to running more fundraising activities this year,” said Belinda. “It has been great getting to support and build awareness for The Smith Family and Hopes and Dreams through the IQ Pat Baker Foundation.”

To find out more about the IQ Pat Baker Foundation, please contact


CX and the Agile Product Owner – A Match Made in Heaven?

CX and the Agile Product Owner – A Match Made in Heaven?

As a Product Owner, your role involves:

  • Taking accountability for the success of a product
  • Prioritizing items on the product backlog
  • Maximizing the value of the product

You are the key decision maker on what features and capabilities the final product will have. This means ensuring that the successful outcomes of both the customer and business are aligned and achieved in all aspects of the product implementation. And how do you define success for your customer? By understanding who the customer or user is, what needs they have, and then solving for the needs. All this, while meeting the objectives of the business. And this is where the challenge begins!

Often, we experience a trade-off between customer and business needs – and too often, business wins.

As Peter Drucker said way back in 1954: “There is only one valid purpose for a business, creating a customer.” It is simple! If we don’t meet the needs of our customers, we don’t have customers, and if we don’t have customers, we don’t have a business. If you live by this philosophy, there is suddenly no longer a trade-off.

How Outside In are you?

As a Product Owner, it is critical to start with understanding customer value and then direct the building of product features and capabilities to ensure that those needs are met. An effective Outside-In Product Owner recognises what customers think they want, and then uses insights gained through data, organisational observation and interactions to translate those into real needs and key customer outcomes. These become meaningful epics and user stories in the Agile world.

It’s about anticipating the next best thing, innovating around the needs that your customers didn’t even know they had and delivering a differentiated minimum viable product to market. Once you have delighted them with your insights, get feedback, refine and improve. Simple, right?

Right! There is a simple recipe you can follow to guarantee that you and your team are putting the customer at the heart of everything. Book a seat for the next Accredited Customer Experience Masters (ACXM) training course, and we will show you how.

The ACXM is a 4-day practical, relevant and interactive course coached by CX specialists to guide you towards the achievement of an internationally recognised certification. It really is a great way to learn, giving you practical tools and techniques in a proven, structured approach that enables real Outside-In thinking and integrates seamlessly into an agile world, leading to great products aimed at delighting customers.

To read more or enrol, visit:


Written by Lizette Akker & Kerry Thomas from IQbusiness South Africa

Read the original article here.